Back a few months ago, we’ve sponsored a couple of Core Intuition podcasts to both support the fine work Manton Reece and Daniel Jalkut do for the developer community and to get the Bugsee word out.

Since we’re new to the sponsorship game, we didn’t really know what to expect.

At first, both Manton and Daniel signed up to Bugsee to try out the product before the first sponsorship aired. So we got two super cool customers right on the spot (that was before we announced our pricing, so both of them got special early adopter deals).

Then the episode aired with a super positive conversational narrative about our service. This is unique, as most other sponsorships will just read your message as is, which usually doesn’t sound as nearly as appealing as what Manton and Daniel do.

Obviously, we got an influx of customer signups that week. New customers also continued to sign up in the months afterwards, as Core Intuition customers discover and listen to older episodes. That’s the beatify of sponsoring a podcast, as opposed to say, a Facebook ad or a newsletter, as podcast stays there forever.

But then, something magical happened. Completely unprompted and unsolicited. One of our customers, Niklas Saers from Snapsale, that discovered Bugsee through Core Intuition decided to write them about his experience with Bugsee. Here’s Niklas’ email untouched:

Installing it took just about no time (5 minutes?) with great instructions throughout. I installed it in the app my company makes, Snapsale. Shortly thereafter we had an issue for some users with our production version, and the new version had a ton of new work that needed reviewing before release. So I put a version with Bugsee in TestFlight and told my teammates how to use it (instructions: hit the power- and home-button and write me something). The captures I got were soo much better than the usually very good textual descriptions I was used to getting. I could see what was going on in the video and what network calls were being made, just like if I sat next to them and had them running through an SSL proxy. Awesome! (I work remote, so this was really nice). We quickly got 36 items of feedback, integrated into our Trello, that me and my iOS team-mate could crunch through, and yesterday I submitted our update to the App Store. The time-saving, and frustrations saved was enormous.

Alex (hi Alex) was quick in reaching out, and communication with him has been really good as well, and that is something I really value as well. :-)

I really look forward to continue using it and will tell other devs I interact with about it.

Cheers

Nik

PS, feel free to use any of my endorsement (not solicited by Alex at all, this is my own initiative) when you mention Bugsee next time.

As you can imagine, we were delighted to receive this email. After all, that’s why we do what we do — we want to improve the workflow for our customers and ease the process of collection bugs from their users and testers. Additionally, we wished to sponsor the developers community in a meaningful way. And it clearly worked!

This week, Daniel and Manton included Niklas’ comments in their podcast. Please take a listen for it here, where they also discuss AFNetworking library for iOS and Mac.

Once again, thank you Daniel and Manton for everything you do. Keep it up! And special thanks for Niklas for your kind words about Bugsee.

PS: While working with Core Intuition, one more thing became apparent — these guys are by far the most professional and pleasant to deal with in the business. So if you’re considering to sponsor a medium focused on developers, definitely put Core Intuition high up on your list.